RushCard, Lease The Wheel, and Redefining “Support Ebony Company”

RushCard, Lease The Wheel, and Redefining “Support Ebony Company”

On October 12, Russell Simmons’ economic product RushCard Prepaid Visa (given by MetaBank) suffered a “glitch” that features lead to lack of usage of funds for tens and thousands of clients. Prepaid cards in many cases are utilized by lower-income customers that are unbanked, individuals who usually require that cash like…yesterday. Appropriately, RushCard users tend to be more than a little mad at “Uncle Rush” Simmons. We don’t have RushCard, but I’m some of those individuals peeved at hip-hop trading in on appeal to greatly help fleece poor people.

From the the time that is first have you ever heard a Rent the Wheel advertisement. I became residing in Atlanta, driving be effective, as soon as the familiar sound of Ludacris arrived through my speakers.

My very first idea: Is this Negro hawking leasing rims that “crush those mom that is little pop wheel shops into the bonnet??” No monetary advisor well worth their salt would inform Chris Bridges it is best if you lease a pair of dubs. But here he had been, on urban Atlanta radio (The “People’s” Station), telling other Ebony people doing exactly that. I’m able to guarantee you that spot didn’t run using channels aimed toward primarily White audiences. It’s a typical online marketing strategy: find some body familiar to a residential district to market items back again to that community.

Authenticity sells. Exactly what takes place when authenticity lends it self into the part of capitalism that preys on those at its cheapest rung? You’ve got Simmons disingenuously pledging to pray for their business’s victims as though that fixes the damage done.

Praying, not spending? Okay, Uncle Rush.

There is nothing inherently illegal or immoral in regards to the charges that produce prepaid cards like Russell Simmons’ a negative concept. It really is literally high priced to be bad for explanation: its smart. Continue reading “RushCard, Lease The Wheel, and Redefining “Support Ebony Company””